Invective as genre feature of military discourse

For the first time on the basis of the analysis of epic texts, literary works, historical sources examines the history of the penetration of invective in military discourse. It is noted that the invective was used extensively in the martial challenge in the oral tradition of antiquity and the middle ages and in the written forms of New and Latest time. Invective in martial challenge contributed to the psychic self-regulation of the fighter, reducing the level of perception of the threat posed by the enemy, to suppress his will, humiliation, loss of balance. On the basis of the sources we can assume that the invective did not fall to explicit profanity. Problem solved combat challenge was a kind of presentation of the warrior: nobility origin, valor and strength, so the characters were very reserved in expressions. The study of the martial challenge provides good examples for modern military discourse.