Visual technologies of identity formation in the national culture of childhood
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The article is devoted to the analysis of the impact of the visual environment on the national culture of childhood, includingthe Soviet, post-Soviet and modern periods. In particular, it considers the historical experience and technological capabilitiesof visual communications in the formation of identity at the level of the culture of childhood. Special attention is paid to thespecif cs of various communications that had dif erent degrees of impact on the culture of childhood of these periods. Thecharacteristic of ideals and value-semantic bases, under the inf uence of which the reference images of carriers of nationalcultural identity were formed, are given. There are numerous specif c examples of visual products that broadcast images ofcultural identity, including movies, cartoons, and printed materials. The problem of the «ecology» of the modern culture ofchildhood is indicated, including the expert and correctional potential of cultural science in this f eld.
- Измайлова Эмма Вячеславовна
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