Conceptuality in the modern design practice
- Annotation
- Authors
- List of references
The main idea – concept is key point for creative process in design practice, which includes intuition, fantasy, spontaneous decisions. Digital technology leads to formalization of creative process, algorithms, so the real question concerns how the rational ideas and intuitions are harmonize in design. The method «creative navigation» maintains creative freedom of designer and at the same time streamlining of mental process. The method «creative navigation» considered in comparison with «scenario methods» and the theory of speculative design. This article explores semiotic aspects of the method. The author gives considerable attention to approbation of method «creative navigation» in real design practice.
- Лола Галина Николаевна
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