Reception of contemporary art in studies of Lee Ross and Richard Nisbett

Perception of the contemporary art is influenced by social factors. A part of the factors is formed by the features of the large social context, the other part shows itself in the close human interaction area. Psychological properties become important in that area. Social psychology - is a discipline which studies human behaviour in the area of direct interaction between people and with environmental objects. Investigations of the social psychology can be applied for art representation and art perception analysis. «The person and the situation: perspectives of social psychology» written by Lee Ross and Richard E. Nisbett includes the wide material of social psychology researches. The arguments, given by the authors, convince that the socio-psychological factors have an influence on contemporary art perception and some of them may stay under control of representation management. Appropriate estimation of these factors, their adjusting can essentially impact on audience perception.