Forms of the cultivated landscape existence

The present article is devoted to the questions of cultivated landscape formation as one of the major components of a national image in its global, glocal and local context. The article pays the special attention to the geocultural problematics of the considered phenomenon. It analyzes foreign and domestic scientific approaches to the object of research. The role of architectonics and its components in formation of a cultivated landscape has been defined. The basic components, forms of the cultivated landscape existence and its role in the process of the national brand and cultural identity formation has been determined. The article considers current developments in process of restoration, formations and preservations of the cultivated landscape on the example of the «European cultural capital program» herewith main provisions of the white-book on the cross-cultural dialogue has been characterised. Using of factological material has allowed the author to characterise the modern cultivated landscape of Ukraine, to prove its problems and prospects.