Problems creating an image of traditional libraries in the electronic environment

Image of traditional libraries in the electronic environment develops under various circumstances both dependent and independent of the libraries themselves. The most important measures that are in the competence of the libraries themselves, is the creation of the library site. From the circumstances of the dependent library activities only partly, in greatest significant is the phenomenon of blogging, that is initiative of different librarians in their own pages, directed, in their opinion, to improve the representation of the libraries and library profession in the public view. The independent factors of traditional libraries are allocated by competition from digital libraries, ill Internet users in relation to conventional stacks and an abundance of pretty rough «library» humor, which is the main repository of the World Network (comics, cartoons, jokes, etc.).