Communication strategies for museum: twenty years of postsovjet development

Museum communication strategies are core principles of regulation museum’s development as a communicational system of culture. They aimed to dissolve interactional problems between museums and outer communicational environment, museums and community. In the article museum communication subjects are defined, and museum communication strategies for beginning of 1990 are emphasized. Revealed modern museum communication strategies, connected to deep transformations in Russian society and changes in museum communication subjects. There are strategies: «open museum», marketing, branding, partnership, museum communication channel extending, and just developing community and public participation strategy, which define directions and dynamic of museum communication development, the whole success of the modern museum.