Gender approach in modern fashion research

It considers usage of gender approach which allows to research cultural phenomenal occurrences such as a fashion in context of interaction «masculine» and «feminine» in culture. Gender methodology is a categorization based on stereotypes, standards, identity which are not universal ones but appointed in a civilized manner. Form of representation of these categories is gender imageries - visions of «masculine» and «feminine» which exist in a specific epoch. A tool of the gender implementation is costume. Forming of gender imageries themselves is closely related with fashion as a process which realizes spiritual ideals in material samples. The article considers general trends of modern fashion from gender asymmetry position, from biodeterministic and sociocultural conceptions. Theoretical and practical reasoning of principles of gender analysis of phenomenons and apparitions of modern fashion is really important within a process of general artistic practices development forecasting.