Communicative features of semiotics of design

Visual thinking of a person was historically secondary in relation to the verbal in the transfer of semiotic texts. Archetypal meaning in nonrepresentational forms began to develop gradually. The basic constructs of archetypal images are the circle, triangle and square. Depth transformerait these primary archetypal forms: the circle becomes a sphere, the square represents the projection of a cube, triangle is the projection of a pyramid or cone. New figures appear with the deformation or displacement of the spatial structure. This is all basic geometric shapes characteristic of the plastic interpretation of the semiotics of design. The semantic potential of the ultimate abstract spatial symbols used in design. The aesthetic ideals of particular eras are embodied in them. Objects can be perceived as a form of encoding rendered mental constructs.